Are you Celebrating Twixtmas?

As well as Christmas and New Year, will you also be celebrating Twixtmas?

Over the last two years the Twixtmas movement has been growing.

Originally, it was a word developed by the US travel industry to describe the period between Christmas and New Year so they could promote these vacations.

The word has been hi-jacked by Andy Green, the man behind Beat Blue Monday, to promote a better way of celebrating this period.

As a rule the five days are sent doing very little apart from the odd sales shop and a visit or two to relatives. In reality, much of the time is spent eating, drinking and watching films on the television.

The Twixtmas campaign urges people to do something for other people, the planet or something beneficial to your future. It's a nice idea and offers people the chance to find their own level of engagement.

- The first day of Twixtmas is about spoiling yourself and thinking more positively about you, enjoy an indulgence.

- The second day of Twixtmas is to do something for someone else, help a neighbour or good cause.

- The third day of Twixtmas is to help a friend or maybe get in touch with someone you have not called in a while.

- The fourth day of Twixtmas is about doing something for the planet.

- The fifth day of Twixtmas is to do something for your future, maybe think about your goals for 2011 or learn a new skill.

So for day four you could do everything from recycling your cards to setting up a neighbourhood litter pick using up you Christmas scraps rather than throwing them away. Equally, if you miss the odd day, it doesn't really matter.

In such a time poor society, it is sometimes good to have a focus on such days and I'll be drawing up my Twixtmas list soon

There is a brilliant presentation on ‘How to start a mass movement in 3 minutes’ by Derek Sivers, an inspirational entrepreneur speaking at a TED conference that springs to mind Andy's quest. But if everyone is having fun and the world's made that little bit brighter by your actions, then everyone gains something.

So will you join in this year? You can find out more at Twixtmas.com.

The Pudsey Pudding – Christmas on a giant scale

Christmas shopping, something caught my eye in the window of a charity shop.
It wasn’t the thought that this would be an ideal present - far from it. I can’t really think of many people I’d want to give it too.

Let me explain. It was a print, possibly an original print, of a newspaper item from 1846. The local article demonstrated an event that made Pudsey a well known place in England long before anyone had knitted a bear for the BBC. It was also seemed festive, although I later found this not quite to be true.

Although public relations is seen as a modern practice, it’s something practiced for millennia even if the term “PR” is something new.

This article talked of the Pudsey Pudding, a giant steamed Christmas pudding, made in the town to celebrate the repeal of the Corn Laws. The gesture had to be original and capture the mood that saw one of the most unpopular laws in British History consigned to the dustbin. The pud represented the end of an import duty that left many poor people starving and the gesture saw a democratic sharing of a celebratory dish made by the community, for the community.

The pudding may have been made to a Christmas recipe but it was actually steamed on 31st July by the radical free traders of Pudsey. The details are staggering even to the modern media. I’ve seen a “world record tower of pompadoms” that looked barely two foot tall and managed to squeeze into the papers:

The result was a pudding weighing nearly 1000 lbs.

Twenty housewives each mixed her twentieth share to the proper ingredients ready for the final blending.

One of the dye-pans at Crawshaw Mill was thoroughly cleaned and filled with spring water.

The twenty dames, with assistance, brought their twenty bowls containing the mixed flour, fruit and suet and tipped them into a large and strong and new canvas "poke" specially made for that purpose, and by means of a windlass which had been fixed over the pan, the "weighty matter" was hoisted into the vessel.

For three days and three nights the pudding was kept boiling, along with half a dozen smaller puddings, to keep it company.

On July 31, 1846, the pudding was craned out of the huge copper and placed upon a wherry. There the steaming monster sat in triumph, with the smaller puddings around it.

A procession was formed, and went round the town, with thousands of people looking on.

The final scene was in Crawshaw Fields, where tables had been arranged in the form of a large military square, and with a special "spade" provided for the purpose, the pudding was "dug up" and served to the crowd."

This historic story shows that communication has always been key. Engage a community with a common purpose is the “new PR” of the social media age – yet this feat could not have been created without a real community coming together.

May be the modern media is trying to re-engage with a sense of community that is fragmented and no longer as strong as it was in those days. May be we don’t have the political events to celebrate.

Sadly the largest Christmas Pudding no longer resides this side of the Pennines. The current record weighed is 7,231 pounds, and was made in Aughton, Lancashire, on July 11, 1992. The village has a once every 21-year tradition of producing puddings to celebrate the cutting of their reed beds.

I can only see records going back to 1886, so may be it was inspired by the Pudsey Pudding – let me know if you have more information than I do.

But there is an opportunity for Pudsey to get find some community spirit again and regain the title and start a friendly war of the roses. Aughton is due to break the record again in mid July 2013, so maybe we should start planning for the 31st of July and hold the record for 21-years.

The Nativity Social Media Style

Just because this is a superb video worth sharing: